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| Propaganda Method: Glittering Generalities In this ad the propaganda technique of Glittering Generalities was used with the term "It'll go where you go". This is a glittering generality because this phrase could be applied to virtually any that is small enough to carry around. |
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| Propaganda Method: Bandwagon The propaganda technique of Bandwagon was used here with the phrase "The brand all the students are using" because it is telling the audience, other students, that this is the brand that their peers are using and therefore the should be the brand that they are using. |
